Science Communication Writing Workshop

Date & Time: Tuesday, 9th June 2026; 09:00 a.m. - 12:00 p.m. & Tuesday, 23rd June 2026; 09:00 a.m. - 12:00 p.m.

Please note: Participation in Part 1 and Part 2 is mandatory.

Format: online

Target group: all scientific staff

Group size: max. 15 persons

The goal

Many research projects are highly relevant to our everyday lives and society. Scientists face an increasing demand to communicate scientific findings to a broader public. Yet, it’s not only an additional task on your to do list – it is also fun and personally very rewarding! This workshop is designed to support you in improving your writing skills. The focus of the workshop is on writing popular science texts in print and online media (e.g., blog posts, press releases).

The guiding questions

Writing workshop: Topics, titles, teasers …
What do I want to achieve with my article - inform, entertain, criticize...?
What tone fits my topic and target audience best?
How do I structure my article?
Which stylistic elements are appropriate and enhance readability and engagement?

The implementation

This advanced workshop is designed for participants who already possess foundational knowledge and practical experience in science communication. Throughout the seminar, you will learn specific tips and techniques for crafting engaging popular science articles. The workshop is highly interactive, featuring both in-session writing exercises and a writing assignment to be completed between the two workshop dates. You will become familiar with key elements of effective popular science writing. Through a blend of theoretical input and practical exercises, you will learn how to present scientific findings in a clear, accessible, and compelling manner, while also identifying and avoiding common pitfalls. By the end of the workshop, you will have written your own article based on your research and received constructive feedback on it. Participants are expected to come with an initial idea of the topic they wish to write about.

Instructors

Dr. Silvana Weber is a research associate, trainer, and consultant at the LMU Center for Leadership and People Management. As a trained systemic consultant and therapist, she is responsible for the professional management of coaching and consulting. She studied psychology at the University of Göttingen and UC Berkeley, received her doctorate from the University of Koblenz-Landau (2016), and habilitated at the University of Würzburg (2026). In addition to her academic work—including as a visiting professor of social psychology at the University of Erlangen-Nuremberg (2020/21)—she is particularly passionate about science communication and is co-editor of In-Mind magazine.

Science Communication Writing Workshop

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